Unicorn Co-Founder and CEO will act as Board Advisor for Latin America Athens, London, Sao Paulo, 26th January 2023, – Upstream, the global mobile marketing technology company, announces the appointment of Ecommerce and mobile marketing Latin American head figure, Diego Dzodan, as its new Board Advisor for the region. Diego joins Upstream during a time of continued growth and expansion in the Brazilian e-commerce and mobile marketing sectors. Diego is CEO and Co-Founder of Faci.ly. Based in Sao Paulo, Brazil, Faci.ly is the leading social commerce platform in Latin America…
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Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world
New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder London, Sao Paulo, Athens, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the…
Read MoreUpstream Helps Flormel Increase eCommerce Sales and Reduce Cart Abandonment
Mobile marketing campaigns powered by Grow platform achieve 16x Return on Investment (ROI) for Brazilian healthy snacks company Sao Paulo, August 25th, 2022 – Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online sales and reduce cart abandonment rates. Utilizing Upstream’s Grow platform, Flormel has already seen its sales grow 8% and achieve a 16x Return on Investment (ROI) in just 1.5 months. Having identified the need to expand its customer base, Flormel engaged Upstream and its Grow…
Read MoreRCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates
Upstream presents the power of RCS to boost multi-channel marketing campaigns at MEF RCS World and latest whitepaper ‘Unlocking multi-channel marketing with RCS’ Dublin, London, Rio de Janeiro, Athens – August 3rd, 2022: Upstream, a global specialist in mobile marketing technology, showcased the power of Rich Communications Services (RCS) to push multi-channel marketing campaigns to new heights at MEF RCS World. Taking place at the state-of-the-art innovation centre in Google’s European Headquarters in Dublin, Upstream experts demonstrated how its RCS solutions have become indispensable for leading brands across the world,…
Read MoreBrazilian e-commerce sector continues to grow, says Upstream during Forum E-commerce Brazil
The technology company is showcasing its mobile marketing automation platform Grow and the real results achieved for e-retailers across industries Sao Paulo, July 27, 2022 – With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the biggest conferences for e-commerce in the country, Forum E-commerce Brazil. The multinational company is seeking to introduce its solutions that can help e-commerce companies in the Brazilian market maximize customer leads, increase sign-ups, and boost their sales across all possible mobile channels,…
Read MoreRCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report
Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”,…
Read MoreUpstream to showcase how to build up your e-shop audience & drive your revenues at VTEX DAY 2022, São Paulo
Visit Upstream’s booth no. 12 at VTEX DAY 2022 to find out how marketing automation via combined on-site campaigns & triggered messaging can turn website visitors into customers and drive sales How a world-famous jewellery brand secured 10.5% of ‘abandoned cart’ revenues, achieving an 18x ROI on their respective marketing spend São Paulo, Athens, April 11, 2022 – Mobile marketing expert Upstream will be showcasing its award-winning marketing automation solutions, that help hundreds of companies engage their online audiences, increase their e-shop customers, and drive their revenues, at VTEX DAY,…
Read MoreCustomer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data
Automated retargeting via mobile can drive campaign efficiencies while guarding against spam Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other positive engagement compared to an initial communication, according to new data from mobile marketing experts Upstream. The improvement is even greater, almost 100 times, if the mobile marketing campaign’s retargeting is performed on the same day the consumer initially engaged with the brand. These findings were based…
Read MoreThai Operator Adds 3.7m Digital Service Subscribers Keeping Fraud at Bay in Partnership With Upstream
London, November 09, 2021 – Thailand-based mobile operator dtac has reported a dramatic increase of 3.7 million new digital services subscriptions in 12 months, in line with its strategy to capture growth in data services. dtac, Thailand’s third-largest operator, engaged mobile automation leader Upstream both to extend its digital services portfolio, and to actively market the new offerings, as the operator looked to increase digital revenues and improve its competitive position in the Thai market, prioritizing secure, fraud-free transactions. Over 12 months, dtac experienced an increase of 174% in digital…
Read MoreUpstream Tops Customer Engagement At Questex’s Fierce Innovation Awards 2020
Free ad-funded mobile internet platform recognised for keeping millions of users in emerging markets connected to the digital world London, December 11th, 2020 – Leading mobile technology company, Upstream, has been selected as a winner in the 2020 Fierce Innovation Awards – Telecom Edition, a peer-reviewed awards program from Fierce Wireless and Fierce Telecom. The competition, an annual celebration of breakthroughs and innovations in telecom services, selected Upstream’s free ad-funded mobile internet platform, Zero-D, as the overall winner in the Customer Engagement category. Applications from finalists were reviewed by an…
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