RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates

Upstream presents the power of RCS to boost multi-channel marketing campaigns at MEF RCS World and latest whitepaper ‘Unlocking multi-channel marketing with RCS’ Dublin, London, Rio de Janeiro, Athens – August 3rd, 2022: Upstream, a global specialist in mobile marketing technology, showcased the power of Rich Communications Services (RCS) to push multi-channel marketing campaigns to new heights at MEF RCS World. Taking place at the state-of-the-art innovation centre in Google’s European Headquarters in Dublin, Upstream experts demonstrated how its RCS solutions have become indispensable for leading brands across the world,…

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MGS Canada 19 Grows Audience, Breaks New Ground

Mobile Growth Summit’s Toronto event growing by leaps and bounds after a successful event featuring keynote speaker George Alafoginis, Global Gaming Client Partner at Facebook. Toronto, September 12, 2019 — Mobile Growth Summit (MGS)—the world’s largest mobile growth conference—is excited to announce its MGS Canada 19 event exceeded expectations. MGS Canada 19, which took place in Toronto on August 15, 2019, grew its audience by around 14%—with 271 of the mobile marketing industry’s best and brightest in attendance at this year’s event (up from 238 in 2018). The one-day publisher-focused…

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