The technology company is showcasing its mobile marketing automation platform Grow and the real results achieved for e-retailers across industries Sao Paulo, July 27, 2022 – With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the biggest conferences for e-commerce in the country, Forum E-commerce Brazil. The multinational company is seeking to introduce its solutions that can help e-commerce companies in the Brazilian market maximize customer leads, increase sign-ups, and boost their sales across all possible mobile channels,…
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RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report
Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”,…
Read MoreUpstream to showcase how to build up your e-shop audience & drive your revenues at VTEX DAY 2022, São Paulo
Visit Upstream’s booth no. 12 at VTEX DAY 2022 to find out how marketing automation via combined on-site campaigns & triggered messaging can turn website visitors into customers and drive sales How a world-famous jewellery brand secured 10.5% of ‘abandoned cart’ revenues, achieving an 18x ROI on their respective marketing spend São Paulo, Athens, April 11, 2022 – Mobile marketing expert Upstream will be showcasing its award-winning marketing automation solutions, that help hundreds of companies engage their online audiences, increase their e-shop customers, and drive their revenues, at VTEX DAY,…
Read MoreCustomer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data
Automated retargeting via mobile can drive campaign efficiencies while guarding against spam Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other positive engagement compared to an initial communication, according to new data from mobile marketing experts Upstream. The improvement is even greater, almost 100 times, if the mobile marketing campaign’s retargeting is performed on the same day the consumer initially engaged with the brand. These findings were based…
Read MoreProLabs’ Global Marketing Director wins Tech Marketing Leader of the Year for her role in the company’s transformational global re-brand
Award confirms the company’s commitment to changing the market through a new tier of expertise, quality, value and more choice than ever before Cirencester, UK, 18 June – ProLabs’ Global Marketing Director, Haley McPherson, has been presented with the 2019 Tech Marketing Leader of the Year award at the Computing Tech Marketing & Innovation Awards 2019. The prestigious award, recognises her commitment and driving force in the global re-brand of the company, delivering outstanding results that achieved the company’s strategic objectives. The global re-brand saw Haley lead the consistent and…
Read MoreSearch marketing agency iThinkMedia rebrands as Honcho
Hertfordshire-based search marketing agency rebrands to reflect its leading experience in retail and automotive sectors Hertfordshire – June 2019: Digital agency iThinkMedia – which offers Search Engine Marketing solutions – today announces its rebrand to become Honcho. This change is to reflect its leading status and niche ambition as an automotive and retail agency, and to adapt to changing times in the industry. “Search has evolved massively over the last 10 years and continues to do so at a remarkable pace. The playing field is just too large to build…
Read MoreNetComm wins Edison Award for Best Telecom Marketing for 5G Fixed Wireless Self-Install campaign
9th April 2019: NetComm has won the highly prestigious Commsday 2019 Edison Award for Best Telecom Marketing Initiative for its 5G Fixed Wireless Self-install campaign launched at Mobile World Congress in Barcelona earlier this year. Beating off competition from other nominees including SingTel backed Optus, Superloop and Aussie Broadband the Edison Award judges gave NetComm the hotly contested award due to the excellence of its campaign in delivering global awareness amongst network operators of the 5G Fixed Wireless Self-install product. NetComm delivered a multi-layered, strategically designed campaign that used specifically…
Read MoreNew Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones….
Read MoreTelco digital transformation wreaking havoc on vendor sales process
A cry for help: 78% of operators are demanding more of vendors to support digital transformation, 98% expect them to play a bigger role in driving innovation State of flux: 77% of telcos have restructured at least once, and almost half at least twice in the last three years. 52% have changed leadership; and 72% have introduced new Board or senior management roles in the last three years Consensus buying confusion: 74% of telcos now see consensus buying as the new norm – purchasing decisions now involve more people (more…
Read MoreUltima Displays Unveils Revolution, A New Premium Banner Stand, At C!Print Madrid
New premium retractable banner stand with high precision moulded polymers to provide a lighter, stylised product – the first of its kind in the market Madrid, Spain, 26 September 2017 – Ultima Displays, one of Europe’s leading one-stop solutions and hardware provider, has today unveiled its new premium retractable banner stand, Revolution. The first of its kind, the debut of Revolution marks a new futuristic direction for banner display solutions. The Revolution is a modern, sleek and elegantly designed banner product which can effectively carry any brand message. Revolution is…
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