Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”,…
Read MoreTag: MNOs
“Passive reliance on toxic revenues no longer acceptable for MNOs” Upstream says at Global Carrier Billing Summit 2020
Head of Secure-D at Upstream, Geoffrey Cleaves, on the pressure to keep mobile users safe amid increasingly sophisticated fraud London, October 7th, 2020 Fraud prevention technology will cut toxic revenue for mobile network operators (MNOs), keep customers safe, safeguard user experience and cut down complaints. That’s according to mobile technology company, Upstream, who appeared at the Global Carrier Billing Summit 2020. During the virtual event, Head of Secure-D at Upstream, Geoffrey Cleaves, shared his concerns about the increased sophistication of fraud technology and what MNOs can do to keep their…
Read MoreNGMN Operators Joint Position on 5G Core Connectivity Options
Support of all 5G Core Connectivity options essential to fully explore the benefits of 5G core network Frankfurt, GERMANY, May 7th 2019 – The Next Generation Mobile Networks (NGMN) Alliance today highlights the importance of supporting all Core Connectivity options defined by 3GPP for connection of LTE & NR radio equipment to EPC (LTE Evolved Packet Core, used by 4G networks today) and the new 5G core network. NGMN operators expressing their strong opinion that all of the Core Connectivity options are essential to efficiently deliver services enabled by the…
Read More