Mobile marketing campaigns powered by Grow platform achieve 16x Return on Investment (ROI) for Brazilian healthy snacks company Sao Paulo, August 25th, 2022 – Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online sales and reduce cart abandonment rates. Utilizing Upstream’s Grow platform, Flormel has already seen its sales grow 8% and achieve a 16x Return on Investment (ROI) in just 1.5 months. Having identified the need to expand its customer base, Flormel engaged Upstream and its Grow…
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Customer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data
Automated retargeting via mobile can drive campaign efficiencies while guarding against spam Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other positive engagement compared to an initial communication, according to new data from mobile marketing experts Upstream. The improvement is even greater, almost 100 times, if the mobile marketing campaign’s retargeting is performed on the same day the consumer initially engaged with the brand. These findings were based…
Read MoreEmtelle Appoints David Parsons as Chief Commercial Officer
Hawick, Scotland, 24 November 2021 – Emtelle, the leading global manufacturer of blown fibre cable and ducted network solutions, is pleased to announce the appointment of David Parsons as the company’s new Group Chief Commercial Officer. David has worked within the Emtelle group for more than 25 years, operating most recently as the Sales Director for the UK and Ireland. David will now oversee all group commercial activity as Emtelle continues to grow in response to the demand for Fiber to the X (FTTX) networks in all regions. Emtelle’s new…
Read MoreRedgate Software celebrates 20 years, half a billion dollars in sales, and 3.5 million users
Cambridge UK, Thursday 31 October 2019 – Redgate this month celebrated its 20th anniversary as a software company dedicated to creating advanced database development solutions. In that time, the company has grown from one product to a portfolio of over 30 related products, a single office in Cambridge UK to five around the world, and two staff to 400. On the way, it has topped half a billion dollars in sales, 65% of which are in the USA, and more than 3.5 million users have actively used its products. Surprisingly…
Read MoreSeasalt workplace culture initiative leads to increased sales through more engaged teams
Culture Amp brings improved employee engagement, facilitating fast positive change London, 10 October 2019… Seasalt, the Cornish lifestyle and clothing brand, has embarked on a workplace culture initiative which has led to increased sales of between five and 10 percent in those stores with the more engaged teams. Seasalt is using Culture Amp – the leading people and culture platform – to engage with employees; identify and address areas for improvement; and measure the impact of change. Formed in 2005, Seasalt has 64 stores and over 1000 employees across the…
Read MoreNew Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones….
Read MoreWithin Reach appoints Bertrand Pourcelot as Head of International Sales & Marketing
Fast-growing European UC champion further develops activities at group level Almere/ Dortmund/ Sophia Antipolis, February 19 2019 – Within Reach has strengthened its international management team by appointing Centile Managing Director Bertrand Pourcelot as Head of International Sales and Marketing. Bertrand is responsible for rolling out Within Reach’s international sales and marketing strategy based on the group-wide portfolio as well as for further developing the existing international operations of the group in UK and France. The sales and marketing teams of Voiceworks, Swyx and ipnordic – Within Reach’s labels in…
Read MoreTelco digital transformation wreaking havoc on vendor sales process
A cry for help: 78% of operators are demanding more of vendors to support digital transformation, 98% expect them to play a bigger role in driving innovation State of flux: 77% of telcos have restructured at least once, and almost half at least twice in the last three years. 52% have changed leadership; and 72% have introduced new Board or senior management roles in the last three years Consensus buying confusion: 74% of telcos now see consensus buying as the new norm – purchasing decisions now involve more people (more…
Read MoreNewVoiceMedia strengthens leadership team with appointment of Olivier Gachot as Executive Vice President of North America Sales
LONDON, 19 January 2018 – NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to create exceptional, emotive customer experiences to serve better and sell more, has appointed Olivier Gachot as Executive Vice President of North America Sales. Based in San Francisco, Gachot will lead NewVoiceMedia’s sales organisation in North America, accelerating growth through new customer acquisition and maintaining successful and trusted partnerships with existing customers. He brings more than 20 years of experience in enterprise software sales leadership, most recently serving as…
Read MoreCarpetright Partners with Qubit To Drive In-Store Sales With Online Personalisation
European retail leader will prioritise customer experience for their online store [LONDON] — [10 AUGUST 2017] Carpetright, UK’s leading flooring and beds retailer, has partnered with Qubit, a leader in marketing personalisation technology, to help drive in-store sales through tailored online experiences. The company is now prioritising online personalisation; recognising that the path to purchase often starts long before a customer walks into a store. Carpetright trade from 434 stores and concessions in the UK as well as 137 stores across Holland, Belgium and the Republic of Ireland. The partnership…
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