Survey identifies top five ways consumers want fashion to become more sustainable New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainably-made versions of the same items. And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of…
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79% of UK consumers will switch brand if trust breaks down
Eptica research finds automotive, technology, insurance and government least trusted sectors Reading, UK, 10 April 2019 – Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor in building trust. These are the headline findings of the 2019 Eptica Digital Trust…
Read MoreNew global data suggests online fashion shoppers now spend more on mobile than desktop: 46% v 44%
… but fashion retailers must find a way to convince ‘impatient’ mobile visitors to make purchases in 30% less time per visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made…
Read MoreSecondary mobile market tops $25b – exceeding demand for new products – and trend set to continue, says B-Stock
Ahead of Mobile World Congress, B-Stock releases iPhone X trade-in and used pricing report and urges providers to ensure consumer data is protected before re-selling B-Stock – the world’s largest B2B marketplace for trade-in and overstock mobile phones and devices – is reporting that the used phone market is currently worth $25 billion and growing faster than the primary market. Today, the average mobile phone will be used by two to three people before it is scrapped; as a result, the company is urging mobile providers and manufacturers to adequately…
Read MoreHYLA Mobile: Mobile device trade-ins returned over $600 million to US consumers in Q3
While the iPhone 6 remains the top traded device for nine straight quarters, Samsung re-enters the top 5 traded devices 29th October 2018—HYLA Mobile, the world’s leading provider of software technology and services for mobile device trade-ins and reuse solutions, today reveals that over $627 million ($627,837,030) was returned to US consumers in Q3 of 2018 thanks to mobile device trade-ins. This is an increase of 51% from Q2 2018, which saw $414 million returned to US consumers from trade-ins. Q3 is typically a strong quarter for mobile device trade-ins—last…
Read MoreUK consumers demand better, more detailed answers from brands – or they’ll move to rivals
94% say personalised answers will make them more loyal – with 84% switching to competitors if responses disappoint, according to Eptica research Reading, 21 March 2018. Providing more detailed, personalised answers to consumer questions on their channel of choice is now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer service agents don’t have the information needed…
Read MoreUK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience
Half of respondents would like more retailers to enable them to see how an outfit might look on them virtually – whether online or instore LONDON, 20 February 2018 – InternetRetailing EXPO, Europe’s leading event for digital and multichannel retail, today launches the results from its ‘Future of Retail’ survey, which investigated 2,000 UK consumers’ attitudes to retail experiences both online and in store. The results show that although the UK won’t be moving to a purely virtual, exclusively online retail world anytime soon, there is a clear demand for…
Read MorePromotions Just as Important to UK Customers as Product Quality
Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances 13 October 2017, London: When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent of consumers said their purchase decision was driven by a promotion, the same amount that identified product quality as the reason for their purchase. The only factor deemed…
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