UK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience

Half of respondents would like more retailers to enable them to see how an outfit might look on them virtually – whether online or instore LONDON, 20 February 2018 – InternetRetailing EXPO, Europe’s leading event for digital and multichannel retail, today launches the results from its ‘Future of Retail’ survey, which investigated 2,000 UK consumers’ attitudes to retail experiences both online and in store. The results show that although the UK won’t be moving to a purely virtual, exclusively online retail world anytime soon, there is a clear demand for…

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