94% say personalised answers will make them more loyal – with 84% switching to competitors if responses disappoint, according to Eptica research Reading, 21 March 2018. Providing more detailed, personalised answers to consumer questions on their channel of choice is now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer service agents don’t have the information needed…
Read MoreWednesday, April 24, 2024
