Study: Social media has the least influence on retail technology purchases

Research from CCgroup reveals the biggest influences on technology vendor selection by major UK retailers London, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that 42% of respondents would use industry analyst reports during shortlisting…

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Telco digital transformation wreaking havoc on vendor sales process

A cry for help: 78% of operators are demanding more of vendors to support digital transformation, 98% expect them to play a bigger role in driving innovation State of flux: 77% of telcos have restructured at least once, and almost half at least twice in the last three years. 52% have changed leadership; and 72% have introduced new Board or senior management roles in the last three years Consensus buying confusion: 74% of telcos now see consensus buying as the new norm – purchasing decisions now involve more people (more…

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Major UK retailers unaware, unprepared, and paralysed in the face of PSD2, says Consult Hyperion and CCgroup study

Consult Hyperion and CCgroup research reveals less than half of retailers are aware of PSD2 and 67% are not ready to comply by January 13th 2018 Merchants treating regulation as compliance issue not business opportunity, with only 16% looking to take advantage of PSD2 Report calls for retail technology v endors to educate retailers and help them innovate London, 10th January 2018 – New research from independent technical consultancy Consult Hyperion and tech PR consultancy CCgroup, reveals that major UK retailers are unaware, unprepared and paralysed ahead of the Second…

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