Study: Social media has the least influence on retail technology purchases

Research from CCgroup reveals the biggest influences on technology vendor selection by major UK retailers London, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that 42% of respondents would use industry analyst reports during shortlisting…

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Interoute to support global social media company’s European network expansion

Interoute to supply over 4,000KM of diverse dark fibre routes across 8 countries. London, 08 May, 2018 – Interoute, the global cloud and network company, announces today that it has been selected by a global social media networking company to provide over 4,000 kilometres of dark fibre in Europe. This will see Interoute deliver diverse long-haul dark fibre routes in Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Switzerland and the UK. Services to consumers and businesses provided by over-the-top (OTT) providers are a key driver for the exponential growth in…

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UK customer experience worsening as social media performance slumps

Eptica research finds top brands successfully answer just 44% of all queries Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to the Eptica Multichannel Customer Conversation Study, which was released today. The 100 UK companies surveyed could only answer 44% of routine questions asked on the web, email, Twitter and Facebook, down from 49% in 2016. Social media saw the biggest fall, potentially driven by its increasing use by consumers as a customer service channel. Just 34%…

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