Reading, UK – 12 June, 2017 – Independent research recently conducted on behalf of Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), has highlighted that 80% of consumer electronics manufacturers believe they have lost commercial opportunities because of limitations in their ability to collect and analyse channel data. Of equal concern is that 43% said they have shared data with the board in which they are not completely confident. The reason this raises cause for concern is because, according to the ‘Channel Data Management…
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Vendor ‘Data Fails’ Cap Channel Rewards
Reading, UK – 25th May, 2017 – Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), opened its third UK CDM Summit with a warning to attendees that having ‘trust’ in channel performance is no longer enough to satisfy board members, or stakeholders. Quoting independent research recently conducted, the company stated that for 75% of respondents there is now increasing pressure to prove return on investment (ROI) on partner incentives. This will be problematic for some however as 52% admitted that they have to trust…
Read MoreNew Research Highlights Inventory Management Failings
Reading, UK — 25 April, 2017 — Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), today released independent research results which show inventory management is far from under control in consumer electronics businesses. Despite ongoing pressure from stakeholders to reduce operating costs, just one in five (19%) companies interviewed were ‘very confident’ that they have a 360-degree view on inventory at all times; more than half described themselves as ‘not particularly’ or ‘not at all’ confident in this area. The report, entitled “Channel Data…
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