Accra, 21st, July 2021 –: Out There Media (OTM), a global leader in mobile advertising, today announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN Ghana will adopt OTM’s award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies, driving advertiser interaction and engagement with its 25 million subscribers in Ghana, three times the reach of Facebook in Ghana. OTM’s proprietary mobile technology Mobucks will enable MTN Ghana to bring its customers targeted and interactive messaging campaigns from their…
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Mobile operators in Africa can tap into digital for revenue and address upcoming industry challenges
Upstream to showcase its suite of mobile products at AfricaCom, Stand B30 AfricaCom, Cape Town, S.A., November 7, 2019 – Upstream will demonstrate at this year’s AfricaCom how mobile operators in Africa can achieve a head start in addressing the industry’s upcoming challenges. The company will be showcasing its full platform stack that enables MNOs to generate digital revenue, offering mobile users on the continent uninterrupted, free and safe connectivity while efficiently helping operators monetize digital opportunities such as mobile advertising. Guy Krief, CEO, Upstream, commented: “In developed markets, figures…
Read MoreINCA calls High Court ruling against full-fibre advertising standards disappointing
INCA calls for Government and Ofcom support to reduce fibre advertising confusion to ensure customers are fully informed London, UK, April, 17, 2019 – The High Court ruling against CityFibre in the challenge to the Advertising Standards Authority (ASA) over fibre advertising is a disappointment to operators building full fibre networks, the Independent Network Co-operative Association (INCA) has said. The ruling, delivered on Monday, dismissed CityFibre’s request for a Judicial Review of ASA’s decision that fixed line hybrid fibre connections containing copper, which are therefore slower, can be advertised as…
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