Telco digital transformation wreaking havoc on vendor sales process

A cry for help: 78% of operators are demanding more of vendors to support digital transformation, 98% expect them to play a bigger role in driving innovation State of flux: 77% of telcos have restructured at least once, and almost half at least twice in the last three years. 52% have changed leadership; and 72% have introduced new Board or senior management roles in the last three years Consensus buying confusion: 74% of telcos now see consensus buying as the new norm – purchasing decisions now involve more people (more…

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