London, UK, 18th December 2017 – Amplience, the platform for Retail Engagement, announced that it has been working with swim category leader Speedo to help launch swimming into the 21st century, reimagining its content (delivery across platform) and creating a unified process to enhance the customer journey. Customer shopping habits have changed – their journey and experiences have become as important as the destination and purchase. By taking a unified approach through merging commerce and brand content into the same site, the Speedo brand can serve as coach and kit-bag…
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