Learn how your company performs on mobile with a self-assessment tool developed by experts from Google, Facebook, Adjust, and Ogury. MUNICH, 22nd October — MMA Germany teamed up with mobile experts from Google, Facebook, Adjust, and Ogury to develop a tool that allows companies to assess their mobile readiness in less than 20 minutes. The Mobile Maturity Self Assessment examines areas such as organization, measurement, marketing, and product (e.g. UX). Companies gain valuable insights regarding where they are already demonstrating mobile proficiency, and where they may need to improve. There…
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MMA Announces Katja Griesser As New Country Director Germany
Berlin, 8.9.2020: Today, the German chapter of the Mobile Marketing Association — the MMA Germany — is pleased to announce a new Country Director, Katja Griesser. She was previously Global Head of Business Development at Telefónica, and will follow Daniel Rieber, who initiated the chapter together with chairman Mark Wächter in 2016. Today, the MMA Germany is an established association with members from leading companies and brands like Unilever, Coca-Cola, McDonald’s, and Mastercard. “We are extremely proud that we were able to win Katja for this important position”, says Mark…
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