New AI-based ecommerce personalisation tech helps golf retailer increase online order values by 18%

Function18 doubles on-site engagement and makes visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’   Function18.com, which sells golf clothing from top sports brands such as Nike and Adidas, has seen an 18% increase in average order values while doubling page views and time-on-site with new AI-powered personalisation technology from Nosto. The newly launched technology can automatically personalise every element on a retail site from the navigation bar, banners, videos and Call To Actions (CTAs), to logos – for…

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ETL Systems RF Matrix used by Broadcast RF for golf’s showpiece British Open at Royal Birkdale

Madley, UK. 20 July 2017: ETL Systems equipment is being used by Broadcast RF this week for the 146th British Open, golf’s oldest championship. ETL, a global designer and manufacturer of RF distribution equipment for satellite communications, supplied multiple 16×16 Victor L-band Matrices to Broadcast RF – providers of high quality, state-of-the-art RF technology used in the making of television programmes covering sports, news and light entertainment events – which they are using flexibly for different events. For The Open, Broadcast RF – which also recently used ETL equipment for…

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