EON announces strategic investment from SML — ushering in a new era for connected products across fashion retail

NEW YORK, NY – AUGUST 3rd, 2021 – Today, fashion retail’s leading Connected Product Cloud, EON, has redefined the competitive landscape in retail when it revealed that SML, one of the world’s largest retail technology companies, has participated in the company’s recent $2.1 million investment round. For EON, a software company that enables brands to connect to their products through Digital IDs, the strategic investment and partnership of SML, who pioneered retail’s existing product identification systems, is a powerful signal to the industry. Many of retail’s largest brands are already…

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