Amplience helps DNA evolve their online customer experience

DNA is a Finnish telecommunications company that offers the full range of telecommunications services and devices to both consumers and business customers. As Finland’s third largest telco, the company places customer satisfaction at the heart of its products and online services. Customer experience has emerged as a defining characteristic of business, especially online. In Europe’s competitive telco market, it has become a key differentiator among companies that often share similar offerings. A homepage with generic, unchanging content is unlikely to engage digital shoppers, whereas a site with dynamic media personalised…

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