Black Friday and Cyber Monday 2018 were 36% Bigger for Online Fashion Retail than 2017 New Nosto Research Reveals Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of…
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Retail Rankings: Apica’s Web Performance Index Reveals Black Friday and Cyber Monday Winners and Losers
New York, London – December 4th, 2017. One week on from Cyber Monday, Apica – the leading provider of comprehensive software testing and monitoring solutions – has unveiled the 2017 Apica Web Performance Index (WPI). The annual index evaluates and ranks the web performance of some of the 200 top e-commerce websites in the US and Europe, during one of the busiest retail periods on the calendar. 2017 saw one million dollars per minute being spent at the peak of Black Friday sales, indicating that regular website and application testing,…
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