Study finds point of sale decisions can swayed by right incentive 10 July, 2017, London: 75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also found that appealing incentive or rewards have driven 30 percent to buy a product of lower quality and 33 percent to buy a more expensive product. The report also found that brand loyalty could be bought,…
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