RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”,…

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Basel to bring the best of fibre optics as ECOC Exhibition’s Market Focus and awards open for entries

The event will be held in Basel, Switzerland 19 May 2022 – From 19-21 September 2022, the Swiss city of Basel will host technologists, thought leaders and decision makers, as part of Europe’s largest exhibition for the optical communications industry. Exhibitor booths, face-to-face networking, live ‘Market Focus’ presentations, product demonstrations and an award ceremony will attract thousands of attendees and exhibitors to the city. “With the continent on the cusp of a next-gen networking boom, ECOC Exhibition is the meeting place and showcase for the latest developments in the optical…

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Perforce’s Automotive Software Development Survey Reveals Software Has Become Central to Automotive Development

Survey of nearly 600 automotive development professionals finds fulfilling every ISO 26262 requirement to be the top safety concern; security and quality were also top of mind. MINNEAPOLIS, May 19, 2022 – Perforce Software, a provider of solutions for enterprise teams requiring productivity and visibility at scale within the SDLC, released the results of its annual State of Automotive Software Development survey conducted in partnership with Automotive IQ. Close to 600 automotive development professionals across the globe provided responses to current practices and emerging trends within the industry. Key findings…

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