Personalised stationery retailer meets market challenges through testing and personalisation London and Paris, 30 June 2020, Kameleoon today announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the visitor experience, boost revenues and respond quickly to changing market conditions. Changes made to Papier’s site following initial A/B tests run with Kameleoon have added an additional 6% to annualised revenues in just three months, achieving a Return On Investment (ROI) of over 50 times, while helping the brand to shift its focus as…
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