Millennials and their mobiles matter most, and they’re voting with their money

UK millennials have surpassed all other demographics to become the most valuable group for financial institutions, Telstra global report finds 5 July 2017, London – A new global report released by Telstra reveals that United Kingdom (UK) millennials have become the most valuable demographic group for financial institutions with UK millennials’ average wallet size[1] now 40 per cent greater than the UK adult demographic. As millennials drive interactions and demand mobile engagement in a manner never before seen in financial services, traditional institutions need to adopt a mobile-first digital strategy…

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