Millennials And Their Mobiles Now The UK’s Most Valuable Demographic Group Says Telstra

A unique global report prepared by telecoms giants Telstra – involving 27,000 consumers across eight countries – has revealed that the millennial generation is now the most critical demographic grouping of people across the UK in terms of their “wallet size”. They have overtaken other generations in terms of their economic influence and attraction to the financial sector and they also have a passionate desire to conduct most of their interactions via their mobile apps. Telstra’s report – now in its 12th year – is titled ‘Exponential Performance in a…

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