The Individualisation Imperative

69% of consumers want an individualised customer experience yet only 40% of brands offer one The Three Ss -Speed, Seamlessness and a Sense of Control are key to great online experience 24 October 2017, London – Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as…