Research highlights challenges in rolling out an inventive programme London, 16 August, 2017: Three in four Britons (75.8%) say they research cash rewards or incentives ahead of purchasing a home or garden appliance. However, a third of the UK said they had been put off taking advantage of an incentive or gift with purchase because of complexity. These are the results of a study conducted by 360insights, which surveyed 1,000 UK adults. The survey findings reveal the power of cash rewards in boosting sales but only if businesses are able…
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