Consumers demand sustainable fashion – but won’t pay more for it, new research finds

Survey identifies top five ways consumers want fashion to become more sustainable New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainably-made versions of the same items. And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of…

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New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones….

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New global data suggests online fashion shoppers now spend more on mobile than desktop: 46% v 44%

… but fashion retailers must find a way to convince ‘impatient’ mobile visitors to make purchases in 30% less time per visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made…

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New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Black Friday and Cyber Monday 2018 were 36% Bigger for Online Fashion Retail than 2017 New Nosto Research Reveals Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of…

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Nosto and Knomo bag AI and personalisation wins at the eCommerce Awards for Excellence

Nosto’s AI-powered personalisation solution for bag and tech accessories retail brand Knomo has been recognised as a double-winner in the eCommerce Awards for Excellence 2018. It was honoured with both the ‘Best use of AI’ and ‘Best use of Personalisation’ awards at the annual online retail industry event. The winning solution, which was implemented in partnership with the ecommerce team at Knomo, relies on Nosto’s AI analysing visitors’ online behaviour to personalise the shopping experience. It does this by delivering the most relevant real-time product recommendations and pop-ups to Knomo’s…

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New AI-based ecommerce personalisation tech helps golf retailer increase online order values by 18%

Function18 doubles on-site engagement and makes visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’   Function18.com, which sells golf clothing from top sports brands such as Nike and Adidas, has seen an 18% increase in average order values while doubling page views and time-on-site with new AI-powered personalisation technology from Nosto. The newly launched technology can automatically personalise every element on a retail site from the navigation bar, banners, videos and Call To Actions (CTAs), to logos – for…

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