61% of US and UK consumers say seeing visual user-generated content (UGC) from other customers can reduce the growing number of fashion ecommerce returns which is hitting retailers’ profitability and sustainability goals. And around half of consumers now accept that returning online fashion purchases is bad for the environment NEW YORK and LONDON (July 14, 2022) – 61%[1] of consumers questioned in a new poll think fashion retailers can cut rapidly rising ecommerce product return rates by including more post-purchase photos and videos from other customers—to help shoppers see how…
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EON announces strategic investment from SML — ushering in a new era for connected products across fashion retail
NEW YORK, NY – AUGUST 3rd, 2021 – Today, fashion retail’s leading Connected Product Cloud, EON, has redefined the competitive landscape in retail when it revealed that SML, one of the world’s largest retail technology companies, has participated in the company’s recent $2.1 million investment round. For EON, a software company that enables brands to connect to their products through Digital IDs, the strategic investment and partnership of SML, who pioneered retail’s existing product identification systems, is a powerful signal to the industry. Many of retail’s largest brands are already…
Read MoreConsumers demand sustainable fashion – but won’t pay more for it, new research finds
Survey identifies top five ways consumers want fashion to become more sustainable New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainably-made versions of the same items. And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of…
Read MoreNew Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones….
Read MoreAmplience partners with QUIZ to improve customer experience and campaign velocity
The Scottish based fast-fashion brand will use the Amplience platform to deliver agile, on-trend campaigns and seamlessly served content London, UK, 13 February 2019 – Amplience, the leading Content Management Solutions provider, announces it will be working with fast-fashion retailer QUIZ to deliver a mobile optimized shopping experience. With 30 per cent of sales now online, online is the fastest growing part of the QUIZ business. Following rapid growth in mobile traffic over the past few years, further investment in digital is focused on improving and optimizing the production, management…
Read MoreNew global data suggests online fashion shoppers now spend more on mobile than desktop: 46% v 44%
… but fashion retailers must find a way to convince ‘impatient’ mobile visitors to make purchases in 30% less time per visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made…
Read MoreNew Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales
Black Friday and Cyber Monday 2018 were 36% Bigger for Online Fashion Retail than 2017 New Nosto Research Reveals Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of…
Read MoreThree quarters of fashion retailers will invest in artificial intelligence over the next 24 months
Drive to transform online sale performance will see AI investment focus on ‘online merchandising’ and personalisation to deliver ‘real time relevance’ Two separate research studies, funded by Apptus and carried out by IMRG and Hive, have found that fashion retailers are planning significant investment in artificial intelligence (AI) over the next two years, as they seek to deliver the ‘real time relevant’ customer experiences that are vital to improving sales performance. An IMRG Benchmark study found that: 52% will invest in AI for online merchandising in the next 12 month…
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