Learn how your company performs on mobile with a self-assessment tool developed by experts from Google, Facebook, Adjust, and Ogury. MUNICH, 22nd October — MMA Germany teamed up with mobile experts from Google, Facebook, Adjust, and Ogury to develop a tool that allows companies to assess their mobile readiness in less than 20 minutes. The Mobile Maturity Self Assessment examines areas such as organization, measurement, marketing, and product (e.g. UX). Companies gain valuable insights regarding where they are already demonstrating mobile proficiency, and where they may need to improve. There…
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Twitter and Facebook worst channels for retail customer experience, finds research by Eptica
Study shows fashion and food retailers focus customer service efforts on the web Reading, UK, 22 May 2019 – Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study. The Study found that while retailers successfully answered 59% of routine queries asked via web self service, chat, email, Facebook and Twitter, there were wide variations in performance between channels. Retailers provided answers to 83% of queries on their websites but…
Read MoreNew Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones….
Read MoreFacebook and web lead the way for UK customer experience – email and Twitter lag behind
New Eptica study finds 89% of consumers will switch brands if trust breaks down Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study. While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took 8 days to respond to an email. One fashion retailer answered a tweet about ethical…
Read MoreRome to welcome tech giants Facebook, Microsoft, Huawei, China Mobile and Ericsson as ECOC Exhibition reveals Market Focus speakers
Entire ecosystem – including operators, service providers, standards organisations and equipment manufacturers – will come together to discuss fibre optic advances Rome, Italy, 13 August 2018: The ECOC Exhibition 2018 has revealed the names of the companies that will feature at this year’s Market Focus, with some of the technology industry’s biggest names among the line-up. Sponsored by Inphi, the 29-strong Market Focus agenda will feature the likes of Facebook, Microsoft, BT, Ovum, NTT, Cisco, China Mobile, Huawei and Telefonica, among others, all of which have successfully submitted papers exclusively…
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