UK customer experience worsening as social media performance slumps

Eptica research finds top brands successfully answer just 44% of all queries Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to the Eptica Multichannel Customer Conversation Study, which was released today. The 100 UK companies surveyed could only answer 44% of routine questions asked on the web, email, Twitter and Facebook, down from 49% in 2016. Social media saw the biggest fall, potentially driven by its increasing use by consumers as a customer service channel. Just 34%…

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Brands failing to deliver on chat customer experience

72% of consumers say chat use makes them more loyal, and nearly a third will use chatbots – but just 15% always happy with experience, Eptica study finds Reading, UK, 27 September 2017 – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of…

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