Study shows fashion and food retailers focus customer service efforts on the web Reading, UK, 22 May 2019 – Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study. The Study found that while retailers successfully answered 59% of routine queries asked via web self service, chat, email, Facebook and Twitter, there were wide variations in performance between channels. Retailers provided answers to 83% of queries on their websites but…
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79% of UK consumers will switch brand if trust breaks down
Eptica research finds automotive, technology, insurance and government least trusted sectors Reading, UK, 10 April 2019 – Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor in building trust. These are the headline findings of the 2019 Eptica Digital Trust…
Read MoreFacebook and web lead the way for UK customer experience – email and Twitter lag behind
New Eptica study finds 89% of consumers will switch brands if trust breaks down Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study. While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took 8 days to respond to an email. One fashion retailer answered a tweet about ethical…
Read MoreUK customers now contact brands nearly half a billion times every month, costing organisations £1.227 billion
Research finds consumers happy to adopt automated channels such as Alexa-style voice assistants, self-service and chatbots Reading, UK, 10 October 2018 – New research highlights the growing volume of consumer queries that UK brands now need to handle, and the increasing cost this imposes on companies. The average UK consumer now contacts organisations nine times per month, according to research undertaken as part of the 2018 Eptica Customer Experience Automation Study. Across the adult population this means brands need to respond to 463.5 million contacts every month, and the figure…
Read MoreUK consumers demand better, more detailed answers from brands – or they’ll move to rivals
94% say personalised answers will make them more loyal – with 84% switching to competitors if responses disappoint, according to Eptica research Reading, 21 March 2018. Providing more detailed, personalised answers to consumer questions on their channel of choice is now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer service agents don’t have the information needed…
Read MoreUK customer experience worsening as social media performance slumps
Eptica research finds top brands successfully answer just 44% of all queries Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to the Eptica Multichannel Customer Conversation Study, which was released today. The 100 UK companies surveyed could only answer 44% of routine questions asked on the web, email, Twitter and Facebook, down from 49% in 2016. Social media saw the biggest fall, potentially driven by its increasing use by consumers as a customer service channel. Just 34%…
Read MoreBrands failing to deliver on chat customer experience
72% of consumers say chat use makes them more loyal, and nearly a third will use chatbots – but just 15% always happy with experience, Eptica study finds Reading, UK, 27 September 2017 – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of…
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