Mobile marketing campaigns powered by Grow platform achieve 16x Return on Investment (ROI) for Brazilian healthy snacks company Sao Paulo, August 25th, 2022 – Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online sales and reduce cart abandonment rates. Utilizing Upstream’s Grow platform, Flormel has already seen its sales grow 8% and achieve a 16x Return on Investment (ROI) in just 1.5 months. Having identified the need to expand its customer base, Flormel engaged Upstream and its Grow…
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Return of the Highstreet? 40% of ecommerce businesses in Europe plan to open a physical store
New research from Tribe Payments shows two in five (40%) ecommerce businesses in Europe plan to open a physical store in the next three years. Around a third of online merchants also expect to launch their own branded store cards, mobile apps and add payment options to better compete. But half of ecommerce brands struggle to compete with large chains that offer an innovative customer experience at the checkout. London, 19th July 2022 – A new report launched by payments technology provider Tribe Payments today reveals that two in five…
Read MorePoint of no return: 89% of consumers identify returns as priority for ecommerce retailers
81% of consumers would write off a retailer if they saw issues with return process 61% say easy returns result in exchanges over refunds London UK; 1st February 2022: 89% of consumers identify ease of returns as top priority when purchasing online. That’s according to new data from delivery experience platform Sorted, which found that retailers who get the returns process right will reap the most consumer loyalty. The survey, consisting of 2,000 UK respondents, found that those with strong returns processes in place will also see a return on…
Read MoreNew study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce
Report suggests retailers can win search traffic from Amazon by giving shoppers more “informational” content Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, amazon.com (17.3%) is ahead of ulta.com (6.9%) and sephora.com (5.1%), while in Furniture the top three are wayfair.com (15.3%) amazon.com (11.3%) and homedepot.com (10.7%). Out of the seven eCommerce verticals analyzed by Searchmetrics in…
Read MoreMinderest analyzes Amazon Prime Day: Just how good were their offers?
The awaited Amazon Prime Day is in its fifth worldwide edition, held on July 15th and 16th, a wave of offers from what is already known as “Summer Black Friday”. Undoubtedly an unmissable event for lovers of online shopping and at the same time a way for Amazon to gain more Prime subscribers, as only prime members could access the promotions. According to official figures, over 175 million products were sold in 18+ countries, but just how attractive were these offers? Minderest, the price monitoring company, analyzed just how competitive…
Read MoreNew global data suggests online fashion shoppers now spend more on mobile than desktop: 46% v 44%
… but fashion retailers must find a way to convince ‘impatient’ mobile visitors to make purchases in 30% less time per visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made…
Read MoreNew Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales
Black Friday and Cyber Monday 2018 were 36% Bigger for Online Fashion Retail than 2017 New Nosto Research Reveals Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of…
Read MoreOne in three Brits are struggling to afford Christmas!
Over two-thirds of consumers would consider selling heirlooms to help fund the festive season The majority (65 per cent) of owners would consider selling their antiques and heirlooms to help generate extra cash during Christmas. This is according to new research carried out by WhereToSell.co.uk. The survey of over 1,900 consumers in the UK, found that with Christmas less than a month away the financial burdens placed on consumers are taking its toll. Almost 40 per cent of Brits are concerned about how they will afford Christmas this year; and…
Read More‘Time to get ahead of the returns game’ says B-Stock
‘It’s time to start thinking seriously about the return value in consumer electronics’. That’s the message from returns and overstock specialists B-Stock as the annual flurry of video games released for Autumn and Christmas takes place. Ben Whitaker, Director EMEA at B-Stock, suggests that looking into the value of such products could well be a way to invigorate retailers, both those based in traditional brick and mortar stores and those using eCommerce platforms. Whitaker said: “A stark fact revealed recently by the Retail Gazette suggests returned goods are costing retailers…
Read MoreNosto and Knomo bag AI and personalisation wins at the eCommerce Awards for Excellence
Nosto’s AI-powered personalisation solution for bag and tech accessories retail brand Knomo has been recognised as a double-winner in the eCommerce Awards for Excellence 2018. It was honoured with both the ‘Best use of AI’ and ‘Best use of Personalisation’ awards at the annual online retail industry event. The winning solution, which was implemented in partnership with the ecommerce team at Knomo, relies on Nosto’s AI analysing visitors’ online behaviour to personalise the shopping experience. It does this by delivering the most relevant real-time product recommendations and pop-ups to Knomo’s…
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