Promotions Just as Important to UK Customers as Product Quality

Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances 13 October 2017, London: When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent of consumers said their purchase decision was driven by a promotion, the same amount that identified product quality as the reason for their purchase. The only factor deemed…

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75 percent of British Adults Admit Purchase Decisions Changed by Rewards

Study finds point of sale decisions can swayed by right incentive 10 July, 2017, London: 75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also found that appealing incentive or rewards have driven 30 percent to buy a product of lower quality and 33 percent to buy a more expensive product. The report also found that brand loyalty could be bought,…

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