Reading, UK – 25th May, 2017 – Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), opened its third UK CDM Summit with a warning to attendees that having ‘trust’ in channel performance is no longer enough to satisfy board members, or stakeholders. Quoting independent research recently conducted, the company stated that for 75% of respondents there is now increasing pressure to prove return on investment (ROI) on partner incentives. This will be problematic for some however as 52% admitted that they have to trust…
Read MoreFriday, April 19, 2024
