Reading, UK – 12 June, 2017 – Independent research recently conducted on behalf of Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), has highlighted that 80% of consumer electronics manufacturers believe they have lost commercial opportunities because of limitations in their ability to collect and analyse channel data. Of equal concern is that 43% said they have shared data with the board in which they are not completely confident. The reason this raises cause for concern is because, according to the ‘Channel Data Management…
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