94% say personalised answers will make them more loyal – with 84% switching to competitors if responses disappoint, according to Eptica research Reading, 21 March 2018. Providing more detailed, personalised answers to consumer questions on their channel of choice is now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer service agents don’t have the information needed…
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Major Brands Turn to Biglight to grow revenue through Customer Experience Optimisation
Timberland®, Vans®, The North Face®, Charles Tyrwhitt, RANK and Halfords amongst a dozen brands choosing Biglight for its mix of UX, creative, content, optimisation and personalisation skills LONDON, 9th May 2017: Experience design specialist, Biglight, added a dozen clients to its roster in the first four months of 2017 as big brands turned to experience optimisation and personalisation as a way to increase revenue. As a result, Biglight has grown its team significantly, and will shortly expand its north London headquarters. The rapid growth has been driven by demand for…
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