Jingle Blockchain Seeks to Motivate Word-of-Mouth Marketing
SANTA MONICA, CA, Feb. 21, 2018 (GLOBE NEWSWIRE) — Rightscorp (OTCQB: RIHT), a leading provider of data analytics and litigation services, as well as copyright infringement protection services to support artists and owners of copyrighted property, announced today the formation of Jingle Blockchain Corporation, a wholly-owned subsidiary of Rightscorp, Inc. dedicated to developing blockchain-based solutions for the entertainment industry. More information is available at www.jingleblockchain.com.
“We believe Jingle, our blockchain-based reward token, has the potential to disrupt the way the entertainment industry uses paid advertising to create awareness for its products by motivating word-of-mouth marketing (WOMM),” stated Rightscorp Chief Executive Officer Cecil Kyte. “Rightscorp looks forward to being a pioneer in exploring blockchain-based solutions for the multi-billion dollar entertainment industry.”
The market for blockchain related services will grow to more than $6 billion by 2023 at a CAGR of more than 48% according to Reportlinker. To date, the most well-known application for blockchain technology has been cryptocurrencies, which have grown to a market valued at more than $580 billion, according to CoinMarketCap.com.
About Rightscorp, Inc.
Rightscorp (RIHT) is a leading provider of data and analytic services to support artists and owners of copyrighted Intellectual Property (IP). The Company’s patent pending digital loss prevention technology focuses on the infringement of rights to digital content such as music, movies, software, books and games and ensures that the rights of owners and creators are protected. Rightscorp works closely with its clients to develop programs of education and notice, and as necessary to pursue copyright infringers for their illegal file sharing activities via notifications sent through Internet Service Providers (ISPs). The Company’s technology identifies copyright infringers, who are provided information about copyrights and the importance of Intellectual Property and offered a reasonable opportunity to terminate their activities and pay a nominal settlement option that is generally a fraction of the statutory minimum in an effort to avoid the need for expensive litigation. With minimum statutory penalties of $750 and up to $150,000 per infringement, Rightscorp’s technology and process of notice allows all parties to efficiently and economically address copyright infringement without the costs and burdens of litigation. Based on the fact that 22% of all Internet traffic is used to distribute copyrighted content without permission or compensation to the creators, Rightscorp’s technology and process provides one of the best and most cost efficient means of addressing this issue for both the artists and those who have infringed their works.
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