London, 25 June 2018: Gift Universe Group, the fast-growing gifts and gadget retailer, whose brands include Menkind and RED5, today announced that they have chosen Integrated Retail’s iRexM3 as their multimedia pricing system.
Gift Universe has grown consistently and impressively in the highly competitive gifts and gadgets market, and this growth is even more striking against a backdrop of the highly publicised difficulties and challenges in today’s retail market.
Gift Universe has achieved this growth through canny retailing, dynamic merchandising and constant innovation at the shelf edge, where thriving retailers are winning by connecting powerfully with their customers. This ability for engagement has to integrate across all channels – both on and offline – as well as handle seasonal surges in demand. For Gift Universe, this often involves seizing short-term, pop-up retail opportunities that require rapid merchandising to maximise sales.
iRexM3 will allow Gift Universe to rapidly deliver clear, consistent and effective signage at the shelf edge, whatever the media.
Paul Kraftman, Gift Universe’s CEO, is excited by the possibilities:
“The reality is that retail is dividing into two groups: those that constantly innovate and engage with customers using digital technologies; and the rest. We delight our customers with technology products, and we are excited at the possibilities iRexM3 offers in enabling that excitement and engagement at the point our customers discover these products in-store. The ability to ensure pricing and product information is consistent down all channels and across our brands and estate – both on and offline – is key. This is no longer a nice-to-have in edging ahead of our competitors.”
Steve Thornton-Greet, CEO at Integrated Retail, anticipates a partnership working on many levels:
“In a period of intense and profound change on the High Street, those retailers able to move fast, as Gift Universe do, and integrate online and offline are winning big. Integrated Retail has 17 years of proven shelf-edge content delivery expertise, and the capabilities of iRexM3 deliver that compelling, timely and experience-rich content to make the retail experience as exciting for customers as the gadgets Gift Universe sells. It’s a powerful fit that works on many levels, and we look forward to supporting Gift Universe in maintaining its impressive growth.”
iRexM3 works with the widest range of shelf-edge technology and traditional POS, letting retailers like Gift Universe innovate, test and identify appropriate technology solutions that deliver results and can be rolled out sustainably. Best of all, providing consistency and compliance across all channels, and improving the in-store experience offers the holy grail of 21st century retail – online to offline (O2O).
Want to understand how iRexM3 can help you innovate at the shelf-edge? Request a demo today by calling 0344 225 0505/6. Or email admin@integratedretail.co.uk.