Five ways to win at sale shopping Prime Day is the first of the flash sales days this year taking place on 11th July. A warm up for the Black Friday/Cyber Monday carnage, some might say.

The foundation of all great sale shopping is to compare prices between different shops. A time consuming process if you’re going into one shop followed by another, but the birth of the internet and ecommerce has made this extremely easy.

Follow these five top tops from PriceSpy to ensure you’re a winner during this year’s sales:

  1. out the competition

Many shops try to be fair by comparing prices for you when they discount goods. But there is every reason to be sceptical of a shop’s own comparisons. Shops quite clearly have a lot to gain by making the difference between the regular price and the sale price appear as large as possible.

The first thing you should do to check if an offer really is as good as it sounds is to suss out the competition. Is the same TV set available at an even better price elsewhere?

  1. See through the ‘normal price’ bluff

Shops have another trick to get discounts to look bigger than they are. A known approach is to raise the price shortly before the sale and then compare the sale price to this elevated standard price. The shop has a good chance of success if: a) you do not compare the sale price to a competitor’s price and b) you do not compare with what the product actually did cost in the past, before the shop did the ‘bluff raise’.

  1. Compare the features

If you don’t know exactly what you want, it’s common to just buy up the biggest bargains during a sale. However you may not be getting the best deal. A mobile phone for £200 may seem like a bargain, but if it has significantly poorer performance than a mobile phone for £400, you may be fooled. Be sure to compare product features and characteristics of similar models. And go into sales with an idea of what you may want to buy – to avoid panic buying!

  1. Preparation is key

The best chances of finding good a bargain comes from preparation. If you know in advance what you are interested in and have a rough idea of the price, you’re less likely to get carried away and buy the wrong thing during the sales event. Create a wishlist of products and keep it updated with different prices you come across.

  1. It’s not just gadgets

A lot of people still associate flash sales days with consumer electronics – TVs, tablets, mobile phones. This is no longer the case. In fact, a diverse range of shops discount their products. Buying products out of season is a sure way to save money and discontinued seasonal products can also be given big reductions during flash sales days.

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