NEW YORK, Aug. 22, 2016 (GLOBE NEWSWIRE) — Fidelis Care announced today a partnership with television personality and lifestyle expert Evette Rios to help families make healthy nutrition a priority as they gear up for back-to-school time. To inspire families with easy-to-make recipes, Fidelis Care has launched a new initiative, Lunchology: The Basics of Healthy School Lunches. Rios will serve as brand ambassador for Lunchology and share her passion for living a healthy lifestyle by developing curated content that promotes healthy, affordable, and fun lunch choices.
“Evette’s passion for living a healthy lifestyle and proven ability to inspire families through her easy-to-make recipes make her an excellent partner for Fidelis Care and our mission,” said Fidelis Care Chief Marketing Officer Pamela Hassen. “Back to school is a busy time of year that can often be overwhelming for parents and kids. Through our partnership with Evette, we want to support families and help them make wise decisions when it comes to children’s health and nutrition.”
Born in Brooklyn to Puerto Rican parents, Rios’ extensive resume as a lifestyle expert includes hosting Dream Quest with Evette Rios airing Saturday mornings on the CW TV network, Director of Development for Latina magazine, Latina.com and Latinkitchen.com, and host of Recipe Rehab on Z living TV network. She also starred on ABC’s The Chew, where her role as field correspondent made her the only Latina on a national daytime talk show. Evette spent years as a contributor on Rachael Ray, where she became known for her hands-on advice and innovative ideas. In addition, Rios has been featured in numerous publications including Parade, Siempre Mujer, and Good Housekeeping. Her frequent guest appearances include the Today Show, the Early Show, Good Morning America, and Univision’s Despierta America.
“As a New Yorker mom of two, I know firsthand how critical proper nutrition is when it comes to the meals that our children eat,” said Rios. “I am thrilled to partner with Fidelis Care to share my tips for creating unique, affordable back-to-school ideas that help make the lives of parents a little bit easier as a new school year begins.”
In addition to promoting the importance and accessibility of health insurance for every child, Fidelis Care and Rios will create a healthy school lunch menu. This helpful tool will provide parents with easy, healthy, and affordable school lunch ideas that encourage proper nutrition – leading to healthy and happy kids. As a lifestyle expert for Fidelis Care, Rios will participate in a variety of activities including a live Twitter chat, production of YouTube videos, and various media opportunities as the new school year approaches.
About Fidelis Care:
As a faith-based, mission-driven health plan, Fidelis Care offers quality, affordable coverage for children and adults of all ages and at all stages of life, including products available through NY State of Health: The Official Health Plan Marketplace. With more than 1.5 million members Statewide, Fidelis Care was founded on the belief that all New Yorkers should have access to affordable, quality health insurance. For more information, call Fidelis Care at 1-888-FIDELIS (1-888-343-3547) or visit fideliscare.org.
Follow us on Twitter at @fideliscare and on Facebook at facebook.com/fideliscare.
CONTACT: Maria J. Ramirez,
Downstate Public Relations Manager,
mramire2@fideliscare.org
(718) 393-6360
Allie Abbate,
Upstate Public Relations Manager,
aabbate@fideliscare.org
(716) 564-6295
Source: Medical